VARSI

Varsi was founded in 2013 by Massimo Scrocca as an art gallery (Galleria Varsi) in the historic center of Rome.  Its scope was to explore the artistic movements of urban and contemporary art, with the aim of creating collective and solo exhibitions and of promoting public art in Italy and abroad. From 2013 to 2019, over 50 exhibitions were held with the most important national and international artists, including 108, Broken Fingaz, Borondo, Alberonero, Sebas Velasco, Etnik, Run, Sbagliato, Tellas, as well as world-famous illustrators such as the American Jeremy Fish, and two historical writers such as Skeme and Blade who have narrated the roots of this artistic movement. The work done by Galleria Varsi has been recognized by the main national and international newspapers, including the New York Times, which mentioned it among the 36 main attractions to visit in Rome. Galleria Varsi’s activity evolved in 2019 thanks to the synergy with the co-working company Ala/34, which generated Varsi Art&Lab. The new venture was born with the aim of broadening Varsi’s scope beyond the walls of exhibition space, with the commitment to experimenting with new means and techniques in a site that fully provides the tools for a full range of creative processes, from production to sale. Today Varsi Art&Lab hosts residencies of Italian and international artists, giving them the chance to operate with the artisans that are the backbone of Varsi's productions: 56Fili screen printing studio, She.Lab creative bookbinding studio and Base/34 design studio. These artisans work side by side with the artists mixing themes, techniques, skills, and artistic visions. Thanks to constant research and new relationships with the protagonists of the world art scene, Varsi Art&Lab has gained a prominent position in the international art market, also through state-of-the-art e-commerce that enables international collectors to engage with new artists and purchase their works.